An interview with Eric Ries about getting stakeholder buy-in for UX research and how it relates to the Lean Startup ideas. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, “It’s Our Research: Getting stakeholder buy-in for user experience research projects”.
Eric Ries is the author of the bestselling book The Lean Startup (2011), as well as the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.